Marketing Operations Director at Media Shower, Inc.
Media Shower is a SEO Content Agency which helps its clients reach the top position for very competitive keyword searches. Using highly effective link building strategies, Media Shower has consistently improved client search engine positioning by creating highly relevant content.
As Marketing Operations Director, I oversee a team of content managers creating website and social networking content.
Consultant at CliffARobinson.com
Founder of a full service Digital Marketing consultancy. Social Marketing. Email strategy. SEO. Video Production. Blogging. Community Building.
Community Director at AskMeHelpDesk.com
August 2011 - April 2012
Responsible for growing the community at Advizo's first website, www.askmehelpdesk.com, a Q&A Community Site with over 800k active members and over 3 million visits monthly.
Additionally responsible for designing launch and growth strategies for their newest project, www.advizo.com.
In addition to community building and social networking, my portfolio consists of the following:
â¡ Email marketing strategy & implementation
â¡ Blog development & blogger recruitment
â¡ Blog writing
â¡ UI & Site Design
â¡ Ad sales
Director of Social Marketing at Youbet.com
August 2009 - December 2010
â¡ Designed, monitored and analyzed KPI Dashboard; used quantitative and qualitative analysis to select strategies and actions required to improve community metrics, define brand, build awareness and drive traffic to the website.
â¡ Established corporate social media policies and procedures, identified engagement paths and target platforms that were most utilized by customers.
â¡ Generated audience participation by creating promotions, polls, content challenges and cross promoting with weekly podcasts.
Created and executed ongoing campaigns to determine which networks customers and overall target demographic were utilizing most. Identified 'power users' and 'top talkers' at each network, engaged them in conversation and kept them informed of the latest promotions and content offerings.
Results: Within 45 days, the combined social audience of followers and fans on all accounts and networks exceeded 15,000 and generated incremental revenue from new acquisition activity and customer loyalty
Developed and managed a WordPress blog, including hiring writers, assigning keyword-rich assignments, obtaining linkback and content sharing deals with other blogs, optimizing SEO, and incorporating marketing calendars into editorial schedule.
Results: Within two months, the blog became the number one non-paid referral source to the sign up funnel, and improved overall search engine ranking with first page results
Created, produced and promoted several horse racing podcast series, including seasonal and ongoing weekly episodics. Worked with talent on bookings, content, promotions and technical issues. Handled producing duties and facilitated live call-in interactivity.
Results: Within 90 days, the weekly series was being accessed by over 25,000 unique listeners and the seasonal series generated increases in social audience and blog traffic.
Content Manager / Production Manager at Filmmakers Alliance
May 1998 - August 2010
Assist Los Angeles non-profit filmmaking co-op with their website content and design. This group gathers together resources for the cash-strapped independent filmmaker.
I continue to donate production management services for annual film festival and other services, as needed.
Director of Web & Marketing Operations at Youbet.com
June 2008 - July 2009
Assist in developing and implementation of the strategic online acquisition marketing plan; identify and design the organization's strategic and long range e-commerce goals; aide in the development of the web marketing strategy while coordinating efforts across all departments to support overall goals. Scope projects, communicate with idea originators and the development team, managing projects from inception through completion; facilitate the technical and content objectives for assigned programs; and provide insight on e-commerce business to top management for inclusion in overall business plan.
Brand Marketing Manager at Youbet.com
January 2006 - May 2008
Managed Video Podcasts, Commercial Production, Web Content, Print & Web Design. Lead a staff of six; managed vendors and partnerships. Introduced and/or spearheaded multiple new initiatives, including: A/B variant testing of home page and sign up funnel creative and layout; production and distribution of video podcasts; flash production in advertising, promotion and support as well as the adoption of a new enterprise level analytic platform to better measure ROI and overall campaign effectiveness.
Senior Content Producer (Mgr) at Youbet.com
April 2004 - December 2005
Managed staff of five in the production of web content, including the distribution of racing data in real-time to the member base. Additionally responsible for Video, Web and Print design.
Racing Operations Supervisor at Youbet.com
June 2000 - March 2004
Lead team of six responsible for web content production, including the real time dissemination of racing data to the member base.
Executive Producer at Stoneytown Entertainment
August 1993 - June 2000
Company produced independent shorts and features in Los Angeles; also had design department for graphic and web projects. I produced or Exec. Produced eight shorts and 1 feature in conjunction with the non profit group Filmmakers Alliance in addition to the many website and graphic design projects.